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Banking with a Personalized Touch: Examining the Impact of Website Customization on Commitment
It is widely accepted as a truth in the business industry that customization is an indispensable element for viable e-commerce websites. However, some critical questions have been overlooked: does the inclusion of website customization induce users’ commitment to the website more than does its absence? Do certain types of website customization enhance relational bonds while others are detriment...
متن کاملWebsite Customization: Exploring a Tag-Based Approach in the Australian Banking Context
This research addresses the problem of website customization in online banking, particularly in the Australian context. Australia has the fourth highest online banking adoption rate among developed nations (behind Canada, US and UK) and Australian consumers prefer online banking over ATM, phone and branch. The existence of large number of users who use online banking services on a regular basis...
متن کاملInformation Architecture of Research Institutes’ Website, Case Study: Iranian Research Institute for Information Science and Technology’s Website
Purpose: As mission-oriented organizations, research institutes have the task of answering community questions in specialized areas, and should therefore be able to effectively present their outputs to their target users. Achieving such a goal requires the proper use of information architecture principles to properly organize the information platform in which the research institutes interact wi...
متن کامل(Re) Making the Procrustean Bed? Standardization and Customization as Competing Logics in Healthcare
Recent years have witnessed a parallel and seemingly contradictory trend towards both the standardization and the customization of healthcare and medical treatment. Here, we explore what is meant by ‘standardization’ and ‘customization’ in healthcare settings and explore the implications of these changes for healthcare delivery. We frame the paradox of these divergent and opposing factors in te...
متن کاملCustomization, Transparency and Proximity: A User-Centered Content Strategy Applied to the Design of a Virtual Library Website
We present a case study of the redesign of the organizational presentation and content of the Virtual Library website at the Universitat Oberta de Catalunya (Open University of Catalonia, UOC), based on a user-centered design strategy. The aim of the redesign was to provide users with more intuitive, usable and understandable content (textual content, resources and services) by implementing cri...
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